Adidas' new record-breaking marathon super shoe takes technological arms race to new level - ABC News
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Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon - The Boston Globe
Adidas' new record-breaking marathon super shoe takes technological arms race to new level - ABC News
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Winning the Personalisation Race: How Adidas Created 30,000 Personalised Videos for Boston Marathon Runners
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Adidas Puts Its Best Foot Forward with Experiential Campaigns. | Innovate - Experiential marketing agency
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